Wednesday, December 28, 2011

What Have I Been Doing

Well as you are going to see I have been busy branding a new endeavor by a great Mom to be.  This creative gal is making some fantastic dog treats.  I have to let you in on a little something, this is my son's wife.  She is always so bubbly and creative. Her endeavor name is Bubby Gourmet Dog Biscuits

Here's what I did

  I gave her a the link to the Graphic Fairy and told her to pick some of the fantastic vintage images and give me a rough idea of what she wanted.  She quickly got back to me with a few designs and ideas.  I took those and came up with this:
Bubby copy copy
A great little design that was could double as a tag or business card.  I suggested that she print it as a business card (a chubby) and punch a hole in the top and tie it to her bag of treats.  The blank banner below will serve as a place to write the flavor of treats.  This provides the customer with a lovely card to keep as a reminder of what was purchased and from whom it was purchased.  A great way to get her business card in the hands of the customer.  

Thoughts of Seasons

Not too long after seeing the end result, my mind was off to the races with seasonal looks.
So here are a few that I came up with: 
christmas bubby
Christmas Bubby

Bubby Valentines vs6
Valentines Bubby option 1

Bubby Valentines vs 4
Valentines Bubby option 2






It was important to not change the core of the design so my focus was on the background and small elements that could be easily added to give seasonal impressions.  Above you will note that the paw prints have changed into small harts.  I have offered her a choice of different colors with small tweaks such as the white outlined in matching color as her name. I contained her logo image in white to set it apart from her background so it would not compete or become over whelmed in the background.  In other words keeping her background just that a background. 

For a complete look at all the options (so far) check out my Flickr Photostream Special Orders Set

Incorporating your Blog
Now with branding your blog is so important.  Branding should be carried through out everything that pertains to your product.  So if you have have a blog or web site it all should be branded together.  That way your customer gets used to seeing that great logo that you have designed and will recognize it or look for it in future. 
Artful Friendship (a sister blog to Jeweled Frog Creations) shows off an example of what I have designed for her.  This gives her an idea of how her brand could work for her on her blog.
Last but not least a favicon to pull it all together. A small little bell and whistle that is overlooked but is a key element when layering product branding. 
You can find this little treat on your blog layout here on blogger.  A simple screen shot of that logo got me this little image and it just adds to the whole look of this blog. 

Well until the next time have a great day and be creative.  

1 comments:

  1. Edie, the logo came out beautifully! I love the vintage look and all the different styles (especially the Christmas one)!

    Wishing your daughter-in-law tremendous success in her new business!

    Jenn

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